<aside> 💠Problem to Solve :
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The Media Ant is an online platform to find media rates, plan their spending, and buy media spots. Our goal is to enable anyone to plan, buy and manage their marketing campaigns on a single platform. How would you improve and simplify the media planning process and experience for the end user?
<aside> 💬 Product Overview :
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The Media Ant is a market place for media options in India. It is a young start-up in the media space that was incorporated in June 2012.
The Media Ant is an online platform that revolutionizes the way media planning and buying is conducted. It serves as a comprehensive marketplace for advertisers and media owners, offering a wide range of media options across various verticals. With its user-friendly interface and advanced features, The Media Ant simplifies the media planning process, enabling advertisers to make informed decisions and execute effective campaigns.
The Media Ant aims to democratize information regarding media options in India. Media owners list the details of their media on the site for advertisers to discover and execute. This is a free service both to the media owners and the advertisers.
<aside> 📌 Assumptions :
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In this case, We are considering the Influencer media vertical in The Media Ant Website.